Brand Strategist Scope Creep Email Templates
Brand strategy engagements often expand as clients realize the depth of work involved. Requests to implement the strategy, add new audience segments, or develop additional frameworks beyond the original scope are common. These templates help you manage those conversations professionally.
Client asks the strategist to implement the strategy they delivered
You delivered a brand strategy document with positioning, messaging, and guidelines. The client now expects you to write all the website copy, create the pitch deck, and develop the brand voice guide.
Email template
Subject: Strategy Implementation — Separate Engagement
Hi [Client name], I'd love to help bring the strategy to life — that's where the work really starts to pay off. Our engagement was scoped for strategy development: the positioning framework, messaging architecture, and brand guidelines. Implementing the strategy — website copy, pitch deck, brand voice guide — is a separate body of work and wasn't included in the current scope. I can put together a proposal for a Phase 2 implementation engagement. In the meantime, the strategy document is designed to guide any copywriter or creative team you bring in. Would a Phase 2 proposal be helpful? Best, [Your name]
Client adds new audience segments after research is complete
You completed audience research and personas for three segments. The client now wants you to add two more segments that weren't mentioned during scoping.
Email template
Subject: Additional Audience Segments — Scope Addition
Hi [Client name], Adding the two new segments makes strategic sense — covering [new segments] would give you a more complete picture. Our current scope covers three audience segments. Researching and developing full personas for two additional segments requires the same rigor we applied to the first three: discovery interviews, behavioral analysis, and persona development. I estimate [hours] of additional work to do them properly. At our agreed rate, that comes to [estimate]. Should I put together a scope addition so we can get started? Best, [Your name]